The New Facebook Timeline
Yes, again, but this time it’s really a big visual change as well as a change to Facebook’s Timeline. I did a quick video overview of what is in the new Facebook profile and a few thoughts on how we...
View ArticleShould I Facebook Connect for Authentication?
Many web sites are using Facebook Connect for Authentication (AKA SSO- Single Sign On) as a way for people to be able to log in to the site,. Whether for downloads, games or to comment, this is an easy...
View ArticleCreating Google Plus Pages for Your Business
Google launched business pages today and boy, you really are going to want to do this. Why? Because it’s going to give Facebook a SERIOUS run for it’s money. Combine the power of Google search and...
View ArticleTwitter makes some changes to the UI
While everybody is all a-twitter about the Google Plus pages Twitter rolled out some changes of their own. Really it’s not that big a deal, but here’s the story (pun) The big news actually happened a...
View ArticleFinding people to connect with on Google Plus
Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and even with millions of users your message can be left largely unheard unless you have created...
View ArticleShould you create a business page on Google+?
Everybody is asking and it’s a tough question for many. I know a lot of the marketing firms are jumping in with both feet, but for my small business customers I’msaying no, wait a bit. Why? There are...
View ArticleManaging Google+ pages
Managing Google+ business pages and adding new administrators, or “managers” is simple to do. First of all the owner of the page is the person who originally created it. That person is the only one who...
View ArticleFacebook Timeline for Pages
We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Let’s...
View ArticleDownload the Social Media Audit Workbook
We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? New tools pop up we just HAVE to try, or our network of...
View ArticleFacebook Ad Management- How to read those reports!
How do you measure success of a Facebook ad campaign? There are so many factors to consider, and with recent reports of Facebook click fraud, you might wonder if it’s even worth it.We think it is, but...
View ArticleFree webinar for the social sales person
I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the...
View ArticleCheat Sheet for Google Plus Hangouts
When the NFL tried out Google+ Hangouts for the league’s fantasy football pages to enable a video chat feature, and the Hangouts on air, the buzz about this video platform really took off. In case you...
View ArticleAre you making these mistakes with your Facebook page?
There may be a lot of reasons your Facebook page isn’t getting the rabid fan-base you think it deserves. Now, with Graph Search rolling out it’s going to be even more important to fine-tune your page...
View Article10 examples of awesome Twitter profile pages
Twitter launched new layouts for our Twitter profiles on 9/18. A lot of people haven’t done much with them yet, but it was fun to watch them launch this new feature on the Today Show and see what...
View ArticleTwitter Kills Tweetdeck, Now What?
I was sad to see Tweetdeck’s Air app discontinued. It’s been the go-to Twitter client I recommend to our clients since the app launched. Easy to use and lightweight, pretty much anybody could master it...
View ArticleIt’s Time to Upgrade to Enhanced Adwords Campaigns
The deadline is getting closer to when your Google Adwords campaigns will be automatically upgraded to “Enhanced Campaigns“. Is your PPC team ready for the change? It makes sense to get them up to...
View ArticleNew enhancements for Mobile Google+ Hangouts
When we first started using Google+ Hangouts for our show The Friday Hangout the interface was pretty glitchy. The video would get “stuck” on a single person talking during filming and we got to watch...
View ArticleFacebook gives new insight
Many people are seeing the new insights for Facebook pages show up as an option on their page admin panel. Here’s a quick overview of what to expect from the new insights. The new analytics are WAY...
View ArticleFacebook promotions on your page are legal?
I can’t tell you how many times I’ve had to tell people that running a contest on their Facebook page for likes to win a prize was against their terms of Use and could get their page booted. Imagine my...
View ArticleMake Twitter More Efficient
I really use Twitter apps more than I do the website, but there are still some things that are best done directly on the Twitter website and I bet you don’t know some of these. Take a few minutes to...
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